Alfredo M. Ronchi and his take on “Social Networking: Identity in the eWorld”

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Alfredo M. Ronchi, European Commission Framework of co-operation for multimedia access to and exploitation of Europe’s Cultural Heritage: his take on the Global Fourm session “Social Networking: Identity in the eWorld”


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Jon Shamah (Head of EMEA Sales, Nets eSecurity, United-Kingdom) and other speakers stressed the necessity of education in order to prevent digital natives from becoming digital Citizens. In other words, education could help children understand different privacy and identity issues.

Erika Mann (Head of EU Policy Brussels, Facebook; ICANN – Board of Directors) presented interesting data which contradicts general opinion about Facebook users. According Pew Research Center, social networking site users have more friends and more close friends, social networking sites are increasingly used to maintain contact with close social tie, only a small fraction of Facebook friends are people whom users  have never met or met only once, Facebook  users have more social support, and they are much more politically engaged compared with Americans of a similar age and education etc. (

Jeremy Millard (Senior Consultant, Danish Technological Institute, Denmark) asserted that Internet and the Social Media usage are changing the relationship between Citizens and Governments. Speaker also presented few business cases (for instance, THMBNLS ) for  illustrating new ways of communication between citizens and government.

Andrey Korotkov, (Professor, Head Dept of International Journalism, MGIMO University;Former Deputy Minister of Communications and Informatization of RF, Russia) marked three new revolutions which our society is facing or will face very soon:

  1. Active Internet usage
  2. Widespread usage of cloud computing
  3. Revolution of development in nanotbioelectronics in coming future.

Bartolome Arroyo-Fernandez (Head of Unit, Networked Media Systems (acting), DG )

Presentation on “Social media: Policy and Research issues”

98% of Europeans are aware of Social media

73% of Europeans Internet users use social network sites

Enterprises use social media for immediate feedback from the users, as well as for developing more personalised products. However, EC is concern about Children online. More than 38% 9-12 years old children have social network profile. They can be easily abused therefore European Commission is working to protect Children and strengthen the rules of social networking. Social networking evolving so fast that people cannot understand real threat for their identity.

Linda McCormack (Managing Principle of Verizon’s EMEA Communications and Mobility Professional Services Business Line) pointed that “we are social animals”: Internet empowers small economic players to compete with bigger players in more fare way because in Internet economy size does not matter so much anymore.

To sum up, social media is part of nowadays society; it changes the way how citizens, business are government are communicating. Since social media is new player in communication process, all issues are not yet taken into consideration for many of users. Therefore education is necessary.

SESSION 10: Globally green and beyond

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Alain Viallix, Director, Public Affairs at Alcatel-Lucent, France: “Faster, smarter and greener Internet and reducing energy consumption is possible by alternative energy programs, which innovative companies should develop”.

Challanges for open inovation – investments in INFO managment needed

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Elisa Liberatori Prati, Chief Archivist Manager, World Bank Group

Elisa Liberatori Prati, Chief Archivist Manager, World Bank Group

Elisa Liberatori Prati, Chief Archivist Manager, World Bank Group: “We need to invest in INFO management”. Mrs. Prati made reference to an disastrous scenario in case of not allocating such investments. “We need meta-data, available to provide public services. Otherwise collected paper data, just in state of Pennsylvania, might be seven times higher than mount Everest.”

The lonely Facebook user without real friends is a myth…

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Erika Mann, Head of EU Policy Brussels, Facebook; ICANN – Board of Directors just finished her presentation on Session 8. We selected a few interesting points she shared.

  • Facebook brings the real life and digital reality together. The origins are a campus model. They wanted to bring a trusted relationship in the world.
  • The lonely child who only has virtual friends is a myth, not reality. According to a recent survey, Facebook, users also know 97% of their friends in reality. 90% have ongoing relationships with the user.
  • The study also discovered that Facebook users have more friends in the reality compared to the average population. These results confirm that Facebook does not have negative impact on real life relationships.

Comfort level with intimacy of course changes from one person to another. Each individual should be able to decide, what to share with whom. In the most recent Facebook version this became simpler to manage.

Keynote opening session: Cloud computing

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Hugo Kerschot, Managing Director, IS-Practice, Belgium structured the keynote opening session on cloud computing.

Karel de Vriendt, Advisor to the Director-General, DG INFORMATICS, European Comission emphasized that the EU policy on cloud computing is still in progress and provided a first definition of cloud computing: ‘a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction.’ He outlined challenges like security & dependability and the possibility to reduce costs.

Gaetano Santucci, Manager Competence Center Unit, CONSIP S.p.A., Italy described the state and perspective of cloud computing in Italy. Local, regional and national clouds should be established in accordance to the existing infrastructure. This G-Cloud, PA 2.0. & Open data could fulfill the vision of an open government in Italy.

Masahiro Yoshizaki, Director-General for Policy Evaluation, Minister’s Secretariat, Ministry of Internal Affairs and Communications, Japan pointed out the advantages and disadvantages of cloud computing and its enormous (upcoming) growth. Moreover, he presented representative initiatives in Japan.

AO SUN (Leo), President of Brussels Office and Europe Affairs Dept, Huwei Technologies talked about leadership beyond the cloud. He stated that we do not know exactly the upcoming challenge. According to him, it is possible to use experience from the past to succeed: openness (mindset and technology) and standards (e.g. platforms) of communication industries. He considers SIM-cards as important devices in this process.

John Vassallo, Vice-President EU Affairs, Microsoft EMEA regarded cloud computing as a solution to many issues like economic responsibility, lower, improvement of healthcare an the growth new businesses. Additionally, he highlighted the role of SMEs in the cloud.

Erik van Zuuren, Director Deloitte Enterprise Risk Services, Belgium talked about the trust challenge and eIdentity aspects. Many people consider cloud computing solemnly as an outsourcing project. Consequently, he provided a check-list consider all issues like data control & ownership, availability & reliability. He emphasized the need of a sustainable and trustful system.

Geert Mareels, eGov Manager, Flemish Government, Belgium introduced ‘Citadel’, a movement to make the Malmö vision real by identifying key objects. A new mission is to empower citizens to use open data to create smart mobile application that can be shared across Europe’s cities and to give people certain rights automatically.

Paul Timmers, Director Directorate H: ITC addressing Societal Challenges, DG INFSO, European Commission also considers uncertainty as a challenge. In this context, ICT as innovation could be regarded as an investment instead of costs and should be combined with new processes to get more benefits.

“Things as Internet users”

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“At the end of this decade, the number of active Internet users may reach 20 billion and among the new users there will be things, not just people”, says Andrey Korotkov Professor, Head Dept of International Journalism, MGIMO University; Former Deputy.

He just spoke at Session 8: “Social networking: Identity in the eWorld”chaired by  Maurizio Talamo, Full Professor, University of Rome Tor Vergata; President Nestor Lab, Italy.

If the economy is asking for a 20% budget reduction, what would you do?

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As part of his presentation “Changing perspectives through innovation”, Paul Timmers (Director Directorate H: ICT addressing Societal Challenges, DG INFSO, European Commission) is organizing a real time SMS poll. Conference participants are sending their opinions using their mobile phones and the results are displayed real-time. A real Wow moment. The digital future is now.

A Weather Forecast on Cloud

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Erik van Zuuren, Director Deloitte Enterprise Risk Services, Belgium

Erik van Zuuren, Director Deloitte Enterprise Risk Services, Belgium

Erik van Zuuren, Director Deloitte Enterprise Risk Services, Belgium on eIdentity and eAuthentification as they relate to Cloud services.

Says Mr. van Zuuren, Cloud is not just another outsourcing initiative. Specific points to consider include:

  • Data control and ownership
  • Data backup, retention and disposal
  • Business continuity and disaster recovery
  • Legal compliance
  • Assurance of Clients on the protection and controls
  • Scalability
  • Security and encryption
  • User management and access control
  • Audit and monitoring

“Cloud computing can be Europe’s medicine for its economic and societal challenges”

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John Vassallo, Vice-President EU Affairs, Microsoft EMEA

John Vassallo, Vice-President EU Affairs, Microsoft EMEA

John Vassallo, Vice-President EU Affairs, Microsoft EMEA is optimistic about the opportunities that the Cloud will represent for Europe, especially for SMEs.

Cloud will enable SMEs to cut the “IT red tape” and enable SMEs to focus on their core business. In the health sector there are huge opportunities. This is important because of the ageing population. Thanks to the cloud and interconnected systems, education must and will be able to do much more with much less…

Cloud can deliver significant cost savings. Target areas include e-Health, Environment and e-Education. Remain to address security and data privacy issues and management of transitioning to the Cloud. Also, Europe needs policies to make the deployment simpler.

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