Laszlo Horvath, who founded Active Media in 1995, stated that his company was among the first to jump into online advertising.  According to Mr Horvath, the winners will be those who “capture or own the audience;” they are the ones will make the most money.  Active Media has for-profit and non-profit organizations as clients.  Active Media’s president then went on to talk about SEs (search engines) and stated that “the most important interface is not the website itself but the search engine.”  One may be surprised to know that Youtube is the 2nd biggest search engine.  Mr Horvath concluded that controlling your digital footprint allows you to effectively reach your clients.

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