Jon Shamah (Head of EMEA Sales, Nets eSecurity, United-Kingdom) and other speakers stressed the necessity of education in order to prevent digital natives from becoming digital Citizens. In other words, education could help children understand different privacy and identity issues.

Erika Mann (Head of EU Policy Brussels, Facebook; ICANN – Board of Directors) presented interesting data which contradicts general opinion about Facebook users. According Pew Research Center, social networking site users have more friends and more close friends, social networking sites are increasingly used to maintain contact with close social tie, only a small fraction of Facebook friends are people whom users  have never met or met only once, Facebook  users have more social support, and they are much more politically engaged compared with Americans of a similar age and education etc. (http://pewinternet.org/Reports/2011/technology-and-social-networks.aspx)

Jeremy Millard (Senior Consultant, Danish Technological Institute, Denmark) asserted that Internet and the Social Media usage are changing the relationship between Citizens and Governments. Speaker also presented few business cases (for instance, THMBNLS ) for  illustrating new ways of communication between citizens and government.

Andrey Korotkov, (Professor, Head Dept of International Journalism, MGIMO University;Former Deputy Minister of Communications and Informatization of RF, Russia) marked three new revolutions which our society is facing or will face very soon:

  1. Active Internet usage
  2. Widespread usage of cloud computing
  3. Revolution of development in nanotbioelectronics in coming future.

Bartolome Arroyo-Fernandez (Head of Unit, Networked Media Systems (acting), DG )

Presentation on “Social media: Policy and Research issues”

98% of Europeans are aware of Social media

73% of Europeans Internet users use social network sites

Enterprises use social media for immediate feedback from the users, as well as for developing more personalised products. However, EC is concern about Children online. More than 38% 9-12 years old children have social network profile. They can be easily abused therefore European Commission is working to protect Children and strengthen the rules of social networking. Social networking evolving so fast that people cannot understand real threat for their identity.

Linda McCormack (Managing Principle of Verizon’s EMEA Communications and Mobility Professional Services Business Line) pointed that “we are social animals”: Internet empowers small economic players to compete with bigger players in more fare way because in Internet economy size does not matter so much anymore.

To sum up, social media is part of nowadays society; it changes the way how citizens, business are government are communicating. Since social media is new player in communication process, all issues are not yet taken into consideration for many of users. Therefore education is necessary.